History has shows that as the public adopts new media, savvy politicians are quick to embrace it. FDR used radio to sell his New Deal, many argue that Nixon lost to Kennedy due to his poor appearance on televised debates. So it is in this election season as candidates try to figure out how to use the Internet and other new media outlets to get out their message. Recently, EA announced that Barak Obama has placed advertisements in the game Burnout Paradise. While this might not be the first time political ads have appeared inside a video game it certainly shows how far the video game has come as an advertising medium.
Feb 20
Check out these amazing 3D facial animations from Mova.
Mova is a motion capture company, whose Contour Reality Capture system uses an array of cameras to create 100,000 polygon facial models that are accurate to within a tenth of a millimeter. Unlike traditional motion capture technology, Mova doesn’t rely on reflective balls taped to the capture subject. The advantages to this are a higher resolution image and lower cost motion capture. The results are pretty wild.
