Online Fundraising Website to Raise Money Online for a Cause | Fundraise online for Charity on Crowdrise

Crowdrise is a platform for fundraising. It’s a great example of a company that does content writing well. This site was discussed as a case study in a presentation I saw of Anne Handley @MarketingProfs

Does Your iPhone 5 Battery Suck This Hard?

I bought an iPhone 5 about a month ago. I like the form factor, I like the weight. What I don’t like (actually hate) is the poor battery life. On my iPhone 4, I could use my phone all day without worrying about charging it. Regular use for my was a mix of WiFi, Cellular […]

The Secrets of What Makes a Product Go Viral

Jonah Berger, an assistant professor of marketing at Wharton just wrote a book exploring the reasons why products go viral. The book, Contagious: Why Things Catch On, covers six key features that all viral products share. 1. Products should have social currency and make their owners feel special 2. Products should have triggers to keep […]