Does Your iPhone 5 Battery Suck This Hard?

I bought an iPhone 5 about a month ago. I like the form factor, I like the weight. What I don’t like (actually hate) is the poor battery life.

On my iPhone 4, I could use my phone all day without worrying about charging it. Regular use for my was a mix of WiFi, Cellular data and text messaging. I rarely used the phone for calls.

Now, with my iPhone 5, I woke up this morning at 6:30am with a fully charged battery. I unplugged the phone, sent about 6 text messages and then went for a run.

I ran 3 miles, listened to a locally cached Spotify playlist (didn’t stream over LTE) and used Runkeeper to track my run. Upon returning, I looked at my batter an noticed that I’m down to about 60% of a charge. It’s 9:53am.

iPhone battery after three hours normal usage

iPhone battery after three hours normal usage

Is this normal or do I have a defective battery?

If it is normal then Apple has really released a crappy phone. Better speed and larger screen isn’t worth a damn if you can’t use the phone because of a dead battery.

Apparently I’m not the only one with these problems either.

I’m wishing I went with an iPhone 4S

The Secrets of What Makes a Product Go Viral

Jonah Berger, an assistant professor of marketing at Wharton just wrote a book exploring the reasons why products go viral.

The book, Contagious: Why Things Catch On, covers six key features that all viral products share.

1. Products should have social currency and make their owners feel special

2. Products should have triggers to keep people coming back. At MeetMe, we call this reengagement

3. Your customers will evanglize your products if they have an emotional impact.

4. Cool looking products with high visibility.

5. A truly useful product is often recommended.

6. A good story to tell.

via The Secrets of What Makes a Product Go Viral |

Also visit the companion website Virality Explained.