Google has a huge update coming to Analytics. This article describes some of the biggest changes and what they mean.

Universal Analytics – Google Analytics Game Changing Analytics Engine.



YouTube is Dead – Maybe

Benjamin Wayne, CEO of Fliqz, a white label video streaming  service has lit up the blogosphere with his prognosis that YouTube is doomed and is currently on life support.

His opinion was based on a recent Credit Suisse report shed some light on how much money Google is using on YouTube and he believes that the search engine giant won’t continue to hemorrhage money indefinitely.

I find this interesting given the recent announcements about the ease through which the new iPhone 3GS and other devices can post content directly to YouTube. It would seem that because of the high operating costs of streaming video and the challenges of monetizing it, YouTube will become consumed by it’s own success.


The anatomy of a search result

A video from the Google Webmaster Tools Blog showing what you see in a search result and how to improve your sites appearence on results pages.

This talk covers everything you’ll see in a search result, including page title, page description, and sitelinks, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.

If you like the video format (and even if you don’t), or have ideas for subjects you’d like covered in the future, let us know what you think in our Webmaster Help Group. And rest assured, we’ll be working to improve the sound quality for our next batch of vids.



Google Tip – A dictionary as close as your browser search bar

While writing, I am often looking for the best word to use. Rather than checking dictionary websites or dare I say, break out a paper dictionary, I turn to Google.

The define keyword allows you to check Google for the definition of a word. To use it, simply type define:wordname and click Google Search. You are then presented with definitions from various internet sources.


So, the next time you are at a loss for words, fire up Google. It’s better than your English teacher.



Google Tip – Narrow search to a single site

I often am looking for particular information on a website. Rather than spend time navigating through the site. I let Google find what I need for me. This is easily accomplised with the Google site command.

The site command let’s you limit your search to a particular URL. For example, recently I found my self needing to contact Verizon. Rather than even going to their website, my first stop was Google.

Typing in the line Pennsylvania contact phone number in the Google search window and view your results.


[Read more…]