is a platform for fundraising.
It’s a great example of a company that does content writing well. This site was discussed as a case study in a presentation I saw of Anne Handley @MarketingProfs
If you ever needed an example as to why you should be publishing content you care about on a platform you 100% control, look no further than MySpace.
In the latest attempt to pivot, MySpace removed the blog feature from the site. Why they would do this knowing full well that it would annoy their existing users is really besides the point.
If you are publishing on any platform your content is a prisoner to the whims of a business outside your control. Whether you use Tumblr, Facebook, Instagram, MySpace your content could go away at any time.
If you are a content publisher you can avoid this doomsday scenario by developing a publishing workflow where content originates on a device you control.