The Secrets of What Makes a Product Go Viral

Jonah Berger, an assistant professor of marketing at Wharton just wrote a book exploring the reasons why products go viral.

The book, Contagious: Why Things Catch On, covers six key features that all viral products share.

1. Products should have social currency and make their owners feel special

2. Products should have triggers to keep people coming back. At MeetMe, we call this reengagement

3. Your customers will evanglize your products if they have an emotional impact.

4. Cool looking products with high visibility.

5. A truly useful product is often recommended.

6. A good story to tell.

via The Secrets of What Makes a Product Go Viral |

Also visit the companion website Virality Explained.

Published by Joe

Joe’s first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, he decided to teach himself how to write software. His entire career is characterized by this “why not?” attitude. Joe is formerly the founder of Sharey, a lead-generation tool that adds a personalized call to action to curated social media content. Prior to founding Sharey, Joe worked with a range of companies—from pre-investment startups to large corporations—to bring high-tech consumer products to life.