Social products win with utility, not invites

Really good essay on why, if you are building a product with a social layer, you should focus on providing utility for your members first and the social graph second.

Social products win with utility, not invites Guest Post | @andrewchen.

or as Bill Gates said back in 1996 – “Content is King!”

 

Author: Joe

Joe’s first professional job involved playing video games for 9 hours a day. After experiencing early signs of brain rot, he decided to teach himself how to write software. His entire career is characterized by this “why not?” attitude. Joe is formerly the founder of Sharey, a lead-generation tool that adds a personalized call to action to curated social media content. Prior to founding Sharey, Joe worked with a range of companies—from pre-investment startups to large corporations—to bring high-tech consumer products to life.