This great video, used as promotional material for the upcoming book Socialnomics, drives the point home with lots-o-data. Social Media is a force to reckon with, businesses need to understand it or go home.
Social Media Revolution
Random thoughts by a technology junkie
The 411
Product Guy, Technical Geek, Music Lover, and Father not necessarily in that order.
Opinions expressed here are my own (you can't have 'em).
Do you want to do business with someone who thinks social media is a fad?